Digital
Kory Enders
Challenge: Kory wanted to increase his digital footprint and online visibility as he managed several brand ambassador titles for L'Ecurie Paris, Mercedes Benz of Sugarland, and YouTube host of Hot Laps.
Kory Ender’s Instagram following growth from 2017 to 2019.
Solution: We created his website as a hub for SEO friendly content, merchandise, and news. From there, we created digital ad campaigns to help push social media activities and later, increase sales of the L'Ecurie product that we also custom designed for his 2019 season. A mix of instant racing updates, lifestyle content, and sponsor posts make up a streamlined brand image he is proud to stand by.
Over the last 3 years, we have managed, updated, created content, built on fan interactions, and maintained a steady growth that helped him acquire credibility on Facebook, Instagram, and Twitter as a professional driver in the community.
Digital ads have also allowed us to capture emails and other information that we will use to re-target posts and updates for the 2020 season to grow Kory's fan base. Companies like Mercedes Benz of Sugar Land also benefit from this data for their mailing list and local events they use Kory for.
Hardpoint
Challenge: Hardpoint Motorsports came to us with zero social media profiles, no website, and a vision.
Solution: We not only constructed these from scratch, we also provided content, management, engagement, and ad campaigns for mailing list leads.
Hardpoint’s Instagram following growth from May to September of 2019.
In less than 6 months, we have grown to a following of 5.5K followers on Instragram. We generated an ad campaign that called for fans and guests to leave their personal contact information in order to receive a newsletter, race information, press releases, and general updates about the team.
The results were great! Our expertise helped us target the right audiences to acquire a massive list of guests and increase Hardpoint's fan base at the same time. This data will be used in the future for all other ad campaigns whether it be merch, giveaways, or relating to B2B opportunities.
Sponsor Services
American Medical Response
AMR is the Official Safety Car team for NASCAR, IMSA and IndyCar, as well as official sponsors of these series.
Challenge: They wanted to use their sponsorship assets to develop B2B relationships within the paddock, entertain VIPs on site, and give the internal corporate teams a chance to experience the motorsport event division of their company.
Solution: Our activation included motorhome drops, hotel accommodations, reservations, secondary events (cocktail receptions, BBQs, tailgates), swag bags, fan village activations, track tours, equipment rentals, driver/team meet and greets, and internal corporate support.
"With Speed Group's help we've been able to maximize our sponsorship in IMSA and create unique VIP experiences for our guests. Having someone that knows their way around the industry and the racetrack has made this process much easier and enjoyable."
Randy Owen
CEO and President of Global Medical Response
Parent Company of American Medical Response
AMR at the Indy 500: The greatest spectacle in racing included activating and maximizing the assets that came with the existing AMR INDYCAR sponsorship. This included special event gear, VIP coordination, hotel logistics, transfers, suite reservations, motorcade setup, and general hosting.
AMR at IMSA events: Host corporate guests, the AMR medical team, and family members at every IMSA event. This included motorhome drops, hotel accommodations, reservations, secondary events, swag bags, fan village activations, track tours, equipment rentals, meet and greets, and internal corporate support.
Aviation Gin
Before being purchased by Hollywood actor Ryan Reynolds, Aviation Gin was actively involved in sponsoring client Jose Gutierrez during his IMSA WeatherTech Championship run in 2016.
Challenge: They wanted to bring together guests, families, and fans to the race track for the first time.
Solution: We setup a unique VIP experiences for their distributors and local accounts at various events throughout the country.
Driver Management
Will Owen
After 3 successful years in junior open wheel series, Will Owen had a difficult decision to make; would he continue on a path to IndyCar, or would he instead explore a career in sports cars?
Challenge: Speed Group was tasked with exploring all possibilities and finding the best possible opportunities for Owen in order to be able to make the right decision.
Solution: At the end of the 2016 season Speed Group was able to secure a spot in the FIA World Endurance Championship rookie test at Bahrain where Owen drove RGR Sport's LMP2 car alongside Pato O'Ward.
In parallel to this test, Speed Group was working behind the scenes to secure a seat in the very coveted (yet to be announced at the time) LMP2 seat with United Autosports in the European Le Mans Series. After a successful test in Bahrain, Owen showed his potential and this led to United signing him for the 2017 season.
For the last 3 years Owen has become one of the most successful and sought after Silver drivers in the paddock. He has won multiple races in ELMS, finished on the podium at the 24 Hours of Le Mans, and with Speed Group's help he has managed to secure several rides in ELMS, IMSA and Le Mans. In 2020 will return for his fourth consecutive year with United Autosports.
